The following is the SWOT analysis of Samsung: Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Before we start the discussion on the SWOT analysis of Samsung, let us understand a bit of the background of the company Samsung. Read this swot analysis to know more about Samsung and how the brand is poised for faster growth in the future against all odds and challenges. Financial struggles have forced many consumers to seek recycled or refurbished phones, which has increased by 24%. Thank you so much this was very helpful for my business environment assignment. 5), however at lower prices- fall in 1st CTR profits of Logo Industries served • Consumer electronics (digital cameras, camcorders, TVs, blu-rays, laptops, home theaters, displays, tablets) • Telecommunications equipment (phones, smartphones) • Semiconductors (DRAM, V-NAND, SSD, … The company is focusing on five major aspects, there are : 1 … Threats refer to factors that have the potential to harm an organization in the future. SAMSUNG SWOT ANALYSIS Before we get into the discussion of SWOT analysis at Samsung’s company, let’s take a look first for the internal analysis of the company as follows. Price of Samsung's product is not cheap compared to some domestic competitors. The following points provide you a bit of Samsung’s background: The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. - Growing Indian market. SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. SWOT analysis of Samsung Samsung Electronics Co. Limited (OTC: SSNLF) is actually the consumer electronics subsidiary of the Samsung Group, a conglomerate based in Suwon, South Korea. Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. Tell us what you think? Lee Byung-Chul founded Samsung in 1938. After being dogged by several scandals, Samsung heir Jay Lee has vowed to end dynastic succession. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Hasil dari Key Performance Indicator juga menunjukkan bahwa pencapaian masing-masing strategi u nit bisa menunjukkan hasil yang sangat baik. Samsung Swot Analysis. The primary challenge it has to face is cutting back on its overreliance on the American markets and explore the potential to operate in other markets. The most strong strategy they took was an adaptation of the open-source technology like Android Operating System. Thanks for this! The tech industry is currently the world’s largest smartphone and mobile phone manufacturer. It is known for its technologically advanced products. Currently, it sells over a hundred products of different varieties and models. As the current top technology used is the Android operating system, Samsung makes use of this operating system and provides many features, software, and options. Good luck with your assignment !!! Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020). The primary challenge it has to face is cutting back on its overreliance on the. It initially started as a trading company until it gradually evolved into an electronics manufacturer in the late 1960s. He was found guilty and jailed for about one year until Feb. 2018, which eroded trust bestowed by consumers in South Korea and the world over. During the year 1970, Samsung started to export home electronic products globally. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's … Through the SWOT analysis of Samsung, it is clear that the company is still a global leader in chip making and smartphone brands. I found this very helpful for my entreprenurship assignment . It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Samsung Group is facing in its current business environment. Did you know that the total resources of the Samsung group in 2017 made up about 15% of South Korea’s GDP? Its operational branches are present in about, , in Q1 of 2020, Samsung has maintained the No. SWOT Analysis Of Samsung 2020. STRENGTHS. SWOT analysis of Samsung Mobile in China. Mohd Hafiz, I am glad it helped you. Samsung Electronics is headquartered at Suwon, South Korea. Samsung’s Strenghts: It is the world’s largest manufacturer of television sets, LCD panels, mobile phones and smartphones. Then slowly it went into chemical and petrochemical industries. Over the years, Lee extended the business to the textile industry and opened a large woolen mill in Korea. - Introduce user friendly mobile phones. In the following discussions, the different marketing models used samsung Nokia to sustain in market have been evaluated. Samsung Galaxy S20: Latest Example of product innovation at Samsung. The strength of the Korean won is a large factor for Samsung’s success. SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Given the fact, threats give a brand a far-sighted view about the problems that the brand is likely to face in the future, it is one of the most important factors in the SWOT Analysis of Samsung. This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. They heavily invest into research and development. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. We respect your privacy. ABOUT SAMSUNG Name Samsung Electronics Co., Ltd. Expenditure in these departments resulted in the company having a wide range of product portfolio among its competitors. Samsung has been able to include many of the capabilities of both Google and Apple’s Android operating system for various mobile devices. SWOT analysis is a strategic planning tool that can be used by Samsung Group managers to do a situational analysis of the firm . Its current CEOs are Koh Dong Jin, Kim Ki Nam and Kim Hyun Suk who assumed their positions in March 2018. Primary Strengths of Samsung: Brand Image: Brand image is a significant strength for the players in the smartphones and consumer electronics in d ustry. They need to expand internationally and incorporate a new consumer demographic to thrive. Did you find this article interesting? SAMSUNG ELECTRONICS SWOT ANALYSIS 2017 2. Hereditary Leadership – Since its founding, Samsung has always been under the leadership of the family for three generations. Integration of open-source operating system, and software. samsung swot analysis Samsung Electronics Co. Limited is the consumer electronics subsidiary of the Samsung Group, based in Suwon, South Korea. Samsung Electronics Co., Ltd stands today as the world’s, Initially being launched as an analog driven product line, it transitioned into a universally acclaimed pioneer in technological innovation. 3. It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones. The business was established in Korea by trading noodles and other related goods to export to China. It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, Top 8 Uber Competitors in 2020 | Uber Alternatives. It is among the largest smartphone brands in the world. Outside of Korea, Samsung is best known as the world’s largest manufacturer of mobile phones and smartphones, including the highly popular and successful Galaxy. Even though keeping the leadership within the family has offered Samsung immense stability, the company can stagnate due to a lack of fresh ideas. Nokia Brand Marketing. Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’; Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. Great Design and Design Capabilities – Samsung has inspiring capabilities for research and design. Samsung Display Solutions has advanced the field of digital signage by introducing leading-edge new hardware, including new video walls featuring the world’s narrowest bezel and the world’s first TIZEN-powered premium signage. Its limited customer base in the US is not reliable enough and may lead to limited revenue and profits. SWOT Analysis of Samsung Strengths of Samsung. The SWOT analysis of Samsung mentioned in this article has highlighted the main strengths of the brand that comes up from its brand awareness, innovation in its various products, huge investment in its Research and Development, its strong international reach, and its various software integration in its product. SWOT ANALYSIS OF SAMSUNG MOBILE in China Strengths Weaknesses - Six Sigma's Quality Control - Product Design of Fashion and Beauty - Advanced Technology and Innovative Capability - Peculiar Strategy to Attract Talent - Excellent International Brand Image -Operating strategy is conservative, and there is supplier shortage -Low contribution rate to the low … Samsung has delivered several faulty products to the market from the exploding Samsung Galaxy A20e to a faulty foldable phone. Based on the SWOT analysis framework, the strategic objectives and solutions of Samsung Electronics and other divisions and subsidiaries of the Samsung Group aim to address competition involving various technology companies, especially Apple, Google, Lenovo, Sony, Dell, Acer, LG, and Intel. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung SWOT analysis Strengths Weaknesses Opportunities Threats Opportunities Strengths - A variation of different, unique mobile products. Your information is safe and will never be shared. A popular South Korean company, Samsung is the largest producer of electronic devices. Its unique features that are incorporated in its business model have made it stand apart from the rest of the technology company. Join our newsletter today to get updates on the latest posts! Company: Samsung CEO : Koh Dong Jin, Kim Ki Nam, and Kim Hyun Suk Year founded : 1938 Headquarter : Samsung Town, South Korea Number of Employees (Dec 2019): 287,439 Public or Private: Public Ticker Symbol: SSNLF Market Cap (Sept 2020): 387 KRW Trillion Annual Revenue (FY2019) : 230 KRW Trillion Profit | Net income (FY2019): 21.7 KRW Trillion, Products & Services: Camera | Smart Phones | Memory Cards | Camcorder | TV/LEDs | PC | Stove | Refrigerator | Bulb | Home Appliances Competitors: Apple | Huawei | Xiaomi | Oppo | Vivo | Lenovo | Sony | HTC | Motorola | Microsoft | Google Pixel | Micromax | Asus | Gionee | Iball | Intex | Nokia. Samsung Electronics Co., Ltd stands today as the world’s second-largest technology company that produces electronic devices. It employees about 287,439 employees as of December of 2019. Samsung was earlier founded during the year 1938 by Lee Byung Chull as a grocery transaction store. These include tablet, camcorder, mobile phone, camera, TV/video/audio, Memory Cards, PC, and other accessories. SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. Recent events have impacted this segment more than the high-end smartphone segment, which played a role in Samsung’s decline from 71 million smartphone sales and 19.1% of market share in Q1 2019 to 55 million smartphones sold in Q1 2020 with 18.5% of market share (as per Gartner Report). Strengths. Strengths. Strengths of Samsung: Established Brand: Samsung is one of the leading consumer electronics and smartphone brands in the world. This is a huge strength for the brand where they have a great and innovative design. Samsung has managed to build a strong image in the global market. I’m so sure we are doing the same assignment Unilus…. Samsung SWOT analysis . Samsung is the world’s most successful electronics manufacturer. April 16, 2020 In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. 1 spot globally with a. . Samsung has maintained the largest market share in the global market of visual display since 2006. - Heavily invested in technologically that is Bribery Scandal – In 2015, Samsung’s reputation was tainted by the revelation that the president of the company bribed the government of South Korea to facilitate a merger. The brand sees a threat in various controversies, from the various technology competitors, and the various government laws that follow in each market. Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Amul SWOT Analysis 2019| SWOT Analysis of Amul, Nestle SWOT Analysis 2019 | SWOT Analysis of Nestle. Also, Samsung Galaxy S7 Edge holds the record of the most counterfeited smartphone model. Samsung swot analysis 2017 1. INTERNAL ANALYSIS Samsung Company. - Increasing mobile sales. SWOT Analysis of Samsung. The company is known with the name Samsung Electronics Co., Ltd. Samsung was established during the year 1969 and the company is headquartered in South Korea. Samsung SWOT Analysis In A Nutshell Samsung was founded in South Korea in 1938 by Lee Byung-Chul. They have 34 R&D (research and development) centers operating worldwide. Samsung Electronics as a global IT company has achieved faster growth during the recent years. The brand is operational globally with its 217 operation hubs running worldwide. 3-10. Thank you Clara, All the best for your assignment ! It also mentions its threat the business can face and its various opportunities that are available for the brand in the international market. Save my name, email, and website in this browser for the next time I comment. It has the most popular names in technology and produces about one-fifth of total South Korea’s exports. Samsung’s Background. In 1938 Samsung was established by Lee Byung-chul as a grocery store. It is a South Korean conglomerate business. Currently, it sells over a hundred products of different varieties and models. For the brand to meet its long-term competitive advantage it must check and address its various concerns that are highlighted in the SWOT analysis of Samsung. Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple iPhone. 2. help me understand why a swot analysis is important for a company like samsung to carry out time and time again? Product Failures – Any product that threatens the life of consumers erodes confidence and trust in the company. All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. and audit-rule violations have dogged the executive and threaten to throw the company into another tumultuous period without leadership. Academia.edu is a platform for academics to share research papers. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Software Integration in Mobile – One of the main strengths of the brand is its adaptation of open-source technology like the Android Operating System. The company is known to produce equipment that includes telecommunications, electronics, home appliances, and semiconductors. Dependence on Low-end Smartphones – A large portion of Samsung revenues come from low-end smartphone sales. This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. Let us discuss on the SWOT analysis of Samsung. These competitors have strong industry positions and organizational resources and capabilities … Originally a trading company, it took Samsung 22 years to become the fully-fledged electronics company that most people recognize today. On April 13, 2020April 14, 2020 By Competitors Content Team. According to Gartner, in Q1 of 2020, Samsung has maintained the No. For more information on how to do SWOT analysis please refer to our article. Its major weakness lies in its being so much dependent on the US market, the decline in the smartphone sale, and its dependency on the Android operating system. Opportunities in the SWOT analysis of Samsung Brand. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. Samsung sees a huge opportunity in the industry if it tries to expand its operations to the Asian and European countries and trying to set up HR management in place. According to Montgomery (2012), SWOT analysis is always a very important tool that helps in determining the internal ability and weaknesses of the firm, and the opportunities and threats that are available in the external environment. WEAKNESSES. Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. Then it slowly emerged into a technology company and it soon became a top leader in the information technology services. SWOT Analysis. They operate 34 R&D centers around the world. It aims to examine the strengths and the weaknesses of the company. Berdasarkan data dari hasil analisis SWOT maka penentuan kebijakan strategi SAMSUNG sesuai dengan kondisi yang ada di perusahaan tersebut, baik kondisi internal maupun kondisi eksternal. Samsung electronics focuses on it customer when making its product. The SWOT analysis of Samsung lists its strengths, weakness, opportunities, and threats that throws light on the company as where they need to focus to increase their revenue. SWOT analysis is the tool which helps the organization to understand where it stands. Samsung has already experienced a decline in sales, and it can drop further if uncertainty persists. Essay on Samsung - SWOT analysis First quarter 2003 announced biggest market share gain of any company in handset ales (9. Deliveroo Business Model | How Does Deliveroo Make Money? It needs to focus mainly on the Asian continent that is developing at an exceeding rate. In the 1960’s they entered the electronics industry by the 1970’s they started selling washing machines, televisions and microwave ovens. 1. During the year 1969, the company ventured into the electronics industry and its first product introduced was the black and white television. In 2014, the company blamed the declining Korean currency for the 25 percent profit decline. In Samsung SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Share your thoughts and experiences in the comments section below. The firm later diversified into a sugar refinery. Samsung is technologically very advanced; it has heavy assets of technology. Copyright © 2020 Business Strategy Hub. After reading this article, you will know where Samsung stands in the technology industry. Samsung focuses on the production of a wide variety of electronics that includes appliances, semiconductors, digital media devices, integrated systems, and memory chips. Introduction. That can become a persistent issue for the company. It has always sustained sufficient revenue and profits as it progresses into the future. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. SWOT analysis of Samsung. Read also: SWOT analysis of Samsung. The company is one of the main producers of electronic devices. The SWOT analysis of Samsung highlights the strengths that the company and its weaknesses where it could focus on more. Samsung entered Chinese market, and the current markets are mainly in the big cities. SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. Samsung was also titled as the number one in consumer electronics brand worldwide and is recognized for its evolutionary advancements in digital technology. Its operational branches are present in about 79 countries. The various industries served by the company are the following: The company serves about 79 countries worldwide. How Does Credit Karma Work and Make Money? SWOT Analysis of Samsung Electronics #INTRODUCTION. 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On Samsung - SWOT analysis 2017 1 an analog driven product line, it is among the smartphone... Is clear that the total resources of the open-source technology like the Android Operating System various. Your information is safe and will never be shared transaction store family for three generations about. Available for the company are the internal factors whereas opportunities and threats are the internal and the likely it! Like the Android Operating System for various mobile devices, electronics, home appliances, and soon... Become a persistent issue for the brand in the company is one of the smartphone market – Samsung has the! Chinese market, and is the largest market share, where as Apple is at 13.7 market! The declining Korean currency for the 25 percent profit decline was also titled as world! Creative mindset after being dogged by several scandals, Samsung started to export home products.